市场化条件下的中国邮政战略环境分析

中国邮政要想在市场化条件不断地发展壮大,必须认真分析其所处的战略环境。通过SWOT战略分析,中国邮政应继续发挥其优势,不断改善其劣势,抓住机遇,变威胁为动力,更好地为社会提供优质、方便、快捷的服务,在市场竞争中取得最后的胜利。     

论中国企业家的管理知识更新

在当今社会快速变化和企业急剧竞争的背景下,企业家传统的常规的管理知识已经跟不上时代的步伐.时代要求学习的速度快于变化的速度.企业家管理知识更新包括组织管理知识更新,战略管理知识更新,经营管理知识更新.知识更新的主要方向有:追求变革;关注未来;追求弹性;关注无形资源的利用,软文化知识的开发,潜意识和创新思维的开掘,活用外部资源的知识等.     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

顾客满意策略与顾客满意营销

在情感消费时代，企业不再以质量达标、自己满意为经营理念，而是以顾客满意、赢得顾客高度忠诚为经营理念。企业营销策略不再以争取或保持市场占有率为主，而是以保持顾客份额和顾客忠诚为主。而顾客满意策略正是企业获取顾客“货币选票”的制胜法宝。以顾客至上为理念，让顾客参与产品设计、提供全程高附加值的服务、个性服务、培育顾客忠诚，是CS时代顾客满意营销的主要策略。     

浅析21世纪俄罗斯能源战略对东北亚能源合作的影响

能源不仅是俄罗斯实现经济发展的重要手段,也是重建俄罗斯大国形象的有力武器.21世纪初俄罗斯对其能源发展战略进行了重大调整,这将会引起东北亚国家相应的能源合作战略的改变.对中国来说,既要积极参与远东地区的能源合作,也要建设多元化的能源战略,唯其如此,才能保证中国的能源安全.     

汽车厂商的价格行为分析

企业家的价格策略必须要考虑企业竞争目标的选择、市场供需的变化和企业的成本，产品的成本为价格规定了最低限度，消费者对产品价值的评估和理解为价格规定了最高限度。     

差异化战略:《新周刊》新锐之道

现在的杂志界“同质化”现象泛滥,许多刊物从封面到内容都是低层次重复。整个中国杂志界由于受体制的限制和束缚,存在创新意识和原创精神的缺失,难觅成熟的商业操盘。《新周刊》作为新闻时事杂志的“异类”,充分运用差异化战略,步步为营,闯出了一片新天地。文章从专题、封面设计、受众定位、经营方法等方面阐述了《新周刊》的差异化战略。     

排球普修课互动教学模式探讨

从排球普修课运用互动教学模式的必要性入手,着重探讨了运用互动教学模式的理论路径,并根据体育教学的实际情况,提出在排球普修课教学过程中应充分发挥教师对教材的能动作用;合理搭建师生互动平台;注重创造学生与学生平等交流的机会等建议。     

珠江三角洲外资机构的空间特征、机理与优化策略

改革开放以来，珠江三角洲的外资机构发展十分迅速，外资机构密度的纵向和横向空间特征十分明显。从纵向发展来看，外资机构的密度在1996年以后开始下降，下降的趋势由于受到外资机构数量扩展与建设用地扩展之间相互作用的影响而日趋平缓，而跨国公司生产成本和投资环境此消彼长、竞争区域崛起和跨国公司战略转型相辅相承是导致这种变化的根本原因。横向空间特征来看，外资机构密度的高低区域差异较大。这种差异不仅仅表现在生产企业方面，更重要的在于R＆D机构和跨国公司总部布局的不平衡，从而影响整体竞争优势的发挥。为此，珠江三角洲可以从招商引资方式和投资环境建设方面着手进行优化。     

Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.